BSWEpisode75

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Business Security Weekly #75

Recorded February 23, 2018 at G-Unit Studios in Rhode Island!

Hosts

  • Michael Santarcangelo
    Founder of Security Catalyst, author of Into the Breach, and creator of the Straight Talk Framework.
  • Matt Alderman
    CEO at Security Weekly, Strategic Advisor, and Wizard of Entrepreneurship
  • Announcements

    • Also check out our On-Demand material! Some of our previously recorded webcasts are now available On-Demand at: securityweekly.com/ondemand. Currently On-Demand we have webcasts with: Cybereason, Black Hills, Onapsis, Signal Sciences, and Stealthbits!
    • InfoSec World is March 19-21st of 2018. It is at Lake Buena Vista, Florida. Security Weekly subscribers can save 15% off the InfoSec World 2018 Main Conference or World Pass with the code OS18-SW! You can catch talks from Adrian Sanabria, Diana Kelley and Ed Moyle, Jennifer Minella, Joseph Zacharias, Mark Arnold, Matias Madou, and Summer Fowler.
    • HackWest 1.0 “The Wild Bunch” is scheduled for March 21st through 23rd in lovely Salt Lake City. It includes training opportunities with Tim Tomes, FuzzyNop, and Jordan & Kent from Black Hills Information Security. You'll find a wireless hacking village, a voting machine hacking village, a mobile device hacking village. And keynotes from Dawn-Marie Hutchison and Eve Galparin. Go to hackwest.org to register and our audience gets a 25% discount with the code SWHW2018


    The BSW Reading List

    Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets

    Michael’s take: read quickly to grasp the concept, but don’t spend a ton of time worrying about it. The key takeaway is that you can create your own category by helping people solve problems.

    The Brain Audit: Why Customers Buy (And Why They Don't)

    Michael’s take: read this. Then read it again. Take notes. This book is transformative.

    Never Split the Difference: Negotiating as if Your Life Depended on It

    Michael’s take: life changing book. Read it a few times, take notes. Put it to work for you.

    Interview: Will Lin, Trident Capital Cybersecurity

    Will Lin
    is a Principal and Founding Investor at Trident Capital Cybersecurity.
    Will has invested more than $100 million across 15+ cybersecurity companies to date. Trident Cybersecurity was founded in 2015 and completed fundraising it's inaugural fund with $300M dedicated to early-stage cybersecurity companies; the largest in the category. Will is board observer for 4iQ, Attivo Networks, Bayshore Networks and a stealth company. He has been an avid technology enthusiast after building his first computer in elementary school and experiments with the latest venture-backed consumer business models in his spare time.


    Tracking Security Innovation

    Apptio raised $4.6M in Equity

    Vectra raised $36M in Series D

    Morphisec raised $12M in Series B

    Dover Microsystems Raised $6M “Seed” Round

    Temblarbit raised $3M in Equity

    Signal Foundation Launch, Raised $50M

    Featured Interview: Sean D'Souza part 2

    Sean D'Souza is the Author of Brain Audit and Founder of Psychotatics.
    PsychoTactics™ at http://www.psychotactics.com is a thought system that is based on 5000+ years of tried and tested methods. Our brains are hardwired with information, that hasn't changed in all these centuries. Imagine being able to use that same psychology in business. It's so deceptively simple that you will wonder just how you did without this incredible understanding of the human psyche for so long.
    Sean runs Psychotactics.com. It’s a site which explores why customers buy (and why they don’t). What causes them to hesitate at the last minute and back away? And how to overcome that hesitation factor. Sean D’Souza lives in New Zealand with his wife and approximately 64 million sheep.




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