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Business Security Weekly #78

Recorded March 16, 2018 at G-Unit Studios in Rhode Island!


  • Michael Santarcangelo
    Founder of Security Catalyst, author of Into the Breach, and creator of the Straight Talk Framework.
  • Paul Asadoorian
    Embedded device security researcher, security podcaster, and CEO of Active Countermeasures .

  • Announcements

    SOURCE Boston 2018 $75 discount code - SW75WMKW Link to register: May 9-10 Downtown Marriott Boston

    Social Engineering RI 2018 Ticket Sales are open for Social Engineering RI Conference. Saturday, June 6th at Salve Regina University in Newport RI. Go to - to register! Patrick Laverty will be joining us for an interview next week. Stay tuned to hear more about this conference!

    OnDemand 2018 We’ve recently added “The State of Security Education and Training” webcast with ITProTV & RWU to our content available On-Demand at: This material is available free to our security weekly listeners and subscribers. Also, be sure to check out “The State of Penetration Testing” with BHIS and some other previously recorded webcasts you may have missed!

    Article Discussion on Leadership, Communication, and Innovation

    Sneak Peak: Value Prop Scorecard (Simple)

    • What problem are we trying to solve? -- a discussion
    • 3 questions, 2 filters with yes/no answers
    • 5-10 minutes to consistently decide to stop, go, or where to focus
    • What Michael is putting together
    • How to get an advance look

    If We All Hate Business Jargon, Why Do We Keep Using It?

    • “This starts by investigating which parts of your organization are hollow and hold little value.”
    • Ask “what does this mean?”
    • Kill it off as often as possible

    Great products align with existing behaviors

    • “Trying to solve a problem that just doesn’t exist, or isn’t problematic enough.“
    • “Not positioning your product well.”
    • “Not the right sales pitch.”
    • “Not the right focus.”

    How to Give Swag Your Customers Actually Want to Keep

    • Stickers and socks
    • Offer the buffet
    • Memorable and long-lasting… or just unique?

    Interview: Fred Scholl, Monarch Information Networks

    Frederick Scholl is a highly accomplished Global Senior Information Security Risk Manager. Dr. Scholl earned a BS and Ph.D. in Electrical Engineering from Cornell University. In 1991, Fred founded Monarch Information Networks, LLC to enable trusted clients to protect their information. Services include: security governance, risk assessment, security strategy and security advisory. Dr. Scholl was retained as Senior Manager of Information Security and Control for Nissan Americas from 2006-2008. He has also served as an expert witness in intellectual property matters since 2001. Previously, he co-founded Codenoll Technology Corporation (NASDAQ: CODN), and served as Senior Vice President and Board Member. Career accomplishments also include 13 US Patents related to network technology and fiber optics. He chaired the IEEE committee that wrote the first standard for Ethernet communication over fiber optic links, now used world-wide.

    Tracking Security Innovation

    Zscaler raised $192M in IPO

    • Raised $180M in funding and reached $1B in valuation
    • Priced 12 Million shares at $16 - higher than the expected $13-15
    • Fully-diluted market valuation is $2.07B

    Palo Alto Networks acquired Evident.IO for $300M

    Experian acquires ClearScore for $384M

    Cyberark Acquires Vaultive for undisclosed

    Intervision acquired Bluelock for undisclosed

    Netsparker raised $40M

    BioCatch raised $30M in growth

    Luminate Security raised $14M in Series A

    Detectify raised 5M EURO in new funding

    • Detectify, a Swedish maker of website vulnerability detection software, raised €5 million in new VC funding. Insight Venture Partners led, and was joined by Paua Ventures and Inventure.

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