- 1 Business Security Weekly Episode #182 - July 27, 2020
- 2 1. Cybersecurity Challenges in a Teleworking World - 03:00 PM-03:30 PM
- 3 2. Marketing & Selling to the CISO - 03:30 PM-04:00 PM
Business Security Weekly Episode #182 - July 27, 2020
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1. Cybersecurity Challenges in a Teleworking World - 03:00 PM-03:30 PM
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Drew Cohen discusses the cybersecurity challenges that have risen with many businesses shifting to WFH environments during the pandemic. We’ll review some of the top cybersecurity issues/threats, including home network security, document signing, industrial IoT, and 5G, that businesses should be aware for the second half of 2020.
Drew Cohen is a leader, entrepreneur, engineer, and innovator whose career spans across areas directly relevant to the multiple facets of MasterPeace's business model. Drew has experience in Silicon Valley as a CEO and CTO building venture-backed technology companies, and has deep experience leading technology efforts in support of the Intelligence Community. He is an engineer, by both training and desire, with a deep passion for technology and innovation. This combination of experience makes Drew well-suited to lead MasterPeace in its quest to be a significant technology innovator. Throughout his career he has demonstrated the ability to develop teams of 'SmartCreative' engineers and align them with a vision for creating new leading edge technology Services, Solutions, and Product businesses.
Jason Albuquerque - CIO & CSO at Carousel Industries Matt Alderman - CEO at Security Weekly Paul Asadoorian - Founder & CTO at Security Weekly
2. Marketing & Selling to the CISO - 03:30 PM-04:00 PM
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Marketing to today’s CISO is no easy task. CISOs have an unprecedented amount of work on their plates with constantly shifting technology, vast amounts of data in motion, regulatory requirements and new threats arising daily.
We’ll discuss the results of a Merritt Group Survey on Marketing and Selling to the CISO, 2020 Edition.
<a href="https://f.hubspotusercontent30.net/hubfs/448185/MG_CISO-Report_V2_7.13.20-1.pdf?__hssc=211906123.1.1595613005720&__hstc=211906123.66c3a644565b56af282b58691c5a1d21.1595613005720.1595613005720.1595613005720.1&__hsfp=2859492949&hsCtaTracking=6ee29960-5860-4a55-9e65-de4e96e8cf28%7Ccec642a8-58d5-4e60-9d27-6878a63f8348" rel="nofollow">https://f.hubspotusercontent30.net/hubfs/448185/MG_CISO-Report_V2_7.13.20-1.pdf?__hssc=211906123.1.1595613005720&__hstc=211906123.66c3a644565b56af282b58691c5a1d21.1595613005720.1595613005720.1595613005720.1&__hsfp=2859492949&hsCtaTracking=6ee29960-5860-4a55-9e65-de4e96e8cf28%7Ccec642a8-58d5-4e60-9d27-6878a63f8348</a>
Jason Albuquerque's Content:
Matt Alderman's Content:
- Marketing and Selling to the CISO - Merritt Group partnered with T.E.N.to survey a select group of leading CISOs to find out how to most effectively get their attention and trigger a sale. The results might surprise some:
- CISOs VALUE PEER INPUT MOST
- Around 64 percent of surveyed CISOs say they rely on peer communications and word of mouth to learn about new security products and vendors.
- Only 13 percent of CISOs rely on events for product information.
- CISOs PREFER OBJECTIVE THIRD-PARTY MATERIAL
- 13 percent depend on videos and webinars.
- 28 percent look to research reports.
- 43 percent of CISOs rely on peers to connect on cyber trends.
- CISOs EVALUATE FACE-TO-FACE AND HANDS-ON
- the most popular settings for evaluating cybersecurity vendor solutions were roundtable events and dinners, which 38 percent of respondents ranked as their top choice.
- Webinars, which 15 percent of CISOs named as preferred ways of evaluating vendor solutions, have also become more widespread.
- Less than 4 percent depend on marketing collateral and/or vendor website content to evaluate a solution.
- CISOs EXPECT VENDORS TO DO THEIR RESEARCH
- Around 34 percent of survey respondents say that vendors have a better chance of success if they understand the CISO’s problems.
- About 34 percent of CISOs much prefer product demos to any other form of follow-up.
- CISOs VALUE PEER INPUT MOST