Episode11

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Episode Audio

Opening Discussion

The 5 stories

Key bullet points and discussion items for each story; weaved together in a story arc

1 - The Magic Of Momentum: What Goes Up Slowly Comes Down Fast

[1]

Key Points:

  • “I want to talk about WHY most of us fail. We quit before we achieve momentum.”
  • If it were easy, everyone would do it
  • Michael spending a lot of time on studying the mindset of success. It’s amazing how much we hold ourselves back. We let distractions keep in. We sabotage ourselves.
  • Steven Pressfield calls this “resistance” in his work “The War of Art” → and boom. Resistance creeps in all the time. In terms of our own thinking, the people around us, etc.
  • Set an intention. Simplify and be clear. Then gain momentum. A little bit each day. That’s all it takes.
  • Michael has a new leadership mantra that supports this…
    • And it matches my own experience. Amazing the difference 10 weeks makes.

Discussion on the security considerations from each of the perspective(s):

  • Startup
  • Buyer → a willingness to help support/shape the intention, build the momentum
  • Investor → test what the business has, is doing

2 - To Foster Online Trust, Build a Community

[2]

Key Points:

  • Michael likes the key - and combined - concepts of trust and community. Both are essential to security. They are imperatives for startups. If you’re a security startup -- or a security leader with a startup mindset -- then you need to pay attention to this
  • It allows a high level of transparency and communication - both necessary for trust
  • In return, you get access to immediate and open insights. Find out what people actually care about.
  • I love this, because you get people interested -and perhaps vested - in your success, but not so close as to be myopic
  • It’s got 6 ideas on making it work: declared, rated, engaged, active, moderated, and social.
  • This also holds insights into online/digital trust

Discussion on the security considerations from each of the perspective(s):

  • Startup
  • Buyer
  • Investor

3 - Winning Companies Lead With A New Culture Mindset

[3]

Key Points:

  • You can’t hide your real company culture anymore. No false fronts.
  • Note that the companies used as examples of winning cultures are also perceived to offer quality products, often sought as a premium
  • The balance of this is an interesting blend of Michael’s work on the 5 foundational elements and Straight Talk Framework
    • Rely on structure
    • Bring people together to solve problems
    • Connect
    • Prioritize and align
    • Focus on people (internal and external)

Discussion on the security considerations from each of the perspective(s):

  • Startup
  • Buyer
  • Investor

4 - The Pivotal Stories Every Startup Leader Should Be Able to Tell

[4]

Key Points:

  • Note the emotion. Michael reminds people the 3 essential elements of a good story (no, it’s not beginning, middle, and end).
  • This maps to Michael’s leadership work - something dubbed the leadership roadmap -- and the three elements
  • Emotion/empathy - both active and cognitive
  • Failure story
  • Good example (Michael starts here)
  • Inspiration - what Michael calls “The better tomorrow”

Discussion on the security considerations from each of the perspective(s):

  • Startup
  • Buyer
  • Investor

5 - No windfall in early days of small-business crowdfunding

[5]

Key Points:

  • I wonder how this would work in security
  • Especially at the consumer side of things
  • Surprised it’s not taking off yet? How does something like this compare to kickstarter and the like?

Discussion on the security considerations from each of the perspective(s):

  • Startup
  • Buyer
  • Investor

Updates on our Startup Journeys

Michael

  1. Finished cohort 1 of the Straight Talk for Leaders Experience
  2. Revamping website → with a whole bunch of new and free content. We’re going to kick it into high gear.
  3. Offering a new 7-part video series on putting the Straight Talk Framework questions to work for you
  4. Focused new offering - blending doing, learning, and coaching - Straight Talk: Applied
  5. Launching Cohort 2 in a few weeks - and already only have limited seats


Paul

Paul's News

  1. The Top 10 Branding Mistakes Entrepreneurs Make
  2. The International Conference on PASSWORDS 2014. - NTNU openVideo