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Startup Security Weekly - Empathy of Security

Episode 5 Recorded: July 22

Many security startups want to empathetic, but this is a difficult task for those of us involved with security over the years: It's way to easy to get caught up in the bells and whistles and leave out how your product helps people! Don't get stuck in the mud and listen to this episode.


Leadership: Building/running a company Communication: Marketing/sales Security: companies, concepts IoT

  • Exploring the business of security
  • Advancing the security of business
  • Startup is a mindset
  • Remind people of the perspectives: Startup, Buyer (consumer, business), Investor
  • Opening Discussion


n/a Sponsors n/a


- The app boom is over:

Key points: ‘If you are an independent app developer or publisher, you have probably known this for a while, because you have found it very difficult to get people to download your app — the average American smartphone user downloads zero apps per month.” So you can still break through the saturated app market, if you are very very very lucky, and good. But the odds are stacked against you. And the fact that it's harder for app publishers to find users is good news for Facebook's app install ad business, which is aimed at app publishers who need to find users.

- Wearables Hype Fading, Future Devices to Take New Forms: Report

Key points: One big coming change is the expected development of stand-alone personal wearable communication devices that will likely incorporate many devices into one starting in 2020. A big factor in the expected change and growth will be the increasing commoditization of wearables as devices become more commonplace and prices drop due to additional vendors entering the market and retail pressures, James Hayward, a co-author of the study, told eWEEK. Smartwatches are hampered in the marketplace because they continue to be tied to smartphones for many of their capabilities, the report states. "Increasingly, we believe that smartwatches will move away from being a smartphone periphery and move towards being their own interchangeable device within a wider ecosystem of devices." The wearable communication device would essentially be a hub that can be worn or carried by a user, said Hayward. "We deliberately keep the definition fairly broad" since it could eventually take a wide variety of forms as they are created.

- This sector is ripe for M&A:

Key points: In the past couple of weeks, we've seen an upswing of activity in the cybersecurity space. Symantec is in the process of acquiring Blue Coat, Vista Equity Partners announced its intent to buy Ping Identity, and Cisco to buy CloudLock. Note: Damballa got snatched up Bunch of others happening or in process It’s still a narrowly focused, technically-driven approach; and it creates more work for security teams “Customers want less complicated, more comprehensive security solutions, and that will drive significant consolidation of vendors, services, and consoles in the immediate future.” Look for underperforming companies to get bought out, fixed, and re-IPOed; that should be fun to watch

- Microsoft launches VC arm:

Key points: “plan to make early-stage investments in companies developing technology that could augment Microsoft's core products.” “"I think it's important to them to really have their finger on the pulse of what's happening in the whole startup ecosystem," she said” “The new Microsoft Ventures will launch first in the Bay Area, Seattle, New York City and Tel Aviv, with the goal of further expansion, according to the blog post. “ → security? “More broadly, Microsoft Ventures will target companies doing work on cloud services, machine learning and security.”

- The Best Startup Pitches Are Empathic, Not Egotistic

Key points: Constraints are your friend; they unleash creativity (and in my work, structure reveals substance)

Updates on our Journeys -Michael

  • Giving away the Framework
  • Building 2 programs - online and in-person