SSWEpisode64

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Startup Security Weekly #64

Recorded December 1, 2017 at G-Unit Studios in Rhode Island!

Hosts

  • Paul Asadoorian
    Embedded device security researcher, security podcaster, and CEO of Active Countermeasures .
  • Michael Santarcangelo
    Founder of Security Catalyst, author of Into the Breach, and creator of the Straight Talk Framework.
  • Announcements

    • Go to itpro.tv/startupsecurity and use the code SS30 to try it FREE for 7 days, and receive 30% off your monthly memebership for the lifetime of your active subscription. To learn more about ITPROTV's team solution, sign up for a free demo of their supervisor portal.
    • Chris Martin steps into the hot seat on this webcast to talk about LogRhythm’s point-of-view on today’s threat landscape! This webcast is being held on Wednesday December 13, 2017 from 3-4pm EST. Register now at securityweekly.com/logrhythm!
    • Hear from Larry Pesce and Paul Asadoorian, our resident wireless security enthusiasts, about the current attack landscape for wireless devices. Paul Paget joins us to show how Pwnie Express’ Pwn Pulse tool is helping organizations get a handle on the problem. ReThis webcast is being held on Thursday, December 7, 2017 from 3-4pm EST. Register now at securityweekly.com/pwnie!

    Interview: Zach Schlumpf, IOActive

    Zach Schlumpf
    Recruiting Coordinator at IOActive, Army Veteran, former Red Teamer, and volunteer with Seattle Locksport
    Zach Schlumpf is the Recruiting Coordinator for IOActive. He is an Army Veteran, former Red Teamer, and volunteer with Seattle Locksport and various conventions.

    Article Discussion on Leadership, Innovation, and Startup Success

    How A Former Accenture CEO Turned A Failing Leadership Into Growth

    https://chiefexecutive.net/how-a-former-accenture-ceo-turned-a-failing-leadership-into-growth/

    • Note the importance of impact (in that his efforts delivered a negative impact)
    • The role of neuroscience is important; more so for security professionals
    • Put your people first. Always.

    How to Win an Argument

    https://stevekeating.me/2017/10/29/how-to-win-an-argument/

    • ‘’Arguing with someone to prove your point simply proves you lacked the communication skills to help someone else see things your way…willingly.’’
    • Listen carefully, speak purposefully (or as Michael suggests engage in Straight Talk)
    • Leave the snide comments, passive-aggressive approaches, and cheap shots out of it

    The Science Behind Word-of-Mouth Recommendations

    https://insight.kellogg.northwestern.edu/article/why-we-share-opinions-and-word-of-mouth-marketing

    • Word-of-mouth is powerful for startups, vendors… and even enterprise security teams
    • “…people’s consumption behavior can be motivated by a desire to offset threats to their sense of self.”
    • “… A need for control can lead people to shift from sharing opinions to giving advice.”

    Four Secrets for Turning Insight into Execution

    https://www.strategy-business.com/blog/Four-Secrets-for-Turning-Insight-into-Execution

    • The fragility of new insights (science FTW)
    • Keep reactivating the connections until the new neural pathways are formed
    • We are overwhelmed with noise
    • Use four habits: document in real-time, manage attention ruthlessly, questions reactivate the ahas, notice the deadlines (accountability)

    How to Avoid the Yes Dilemma That Can Kill Your Business

    https://www.inc.com/magazine/201711/jason-fried/trade-offs-decisions.html

    • Beware of the “also/or” situations
    • Too much yes creates too much complexity; good ideas combine to make one big bad idea
    • “By forcing a tradeoff on every new "yes," you corner yourself into considering the value of something.”

    Startup & Security News You Need to Know

    McAfee acquired Skyhigh Networks for undisclosed terms

    Barracuda acquired for $1.6B

    Pwnie Express raised $8M Series C (or equity?)

    ReversingLabs raised $25M Series A

    Bitdefender takes on Private Equity and a $600M valuation


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