- 1 Startup Security Weekly #66
- 2 Interview: Accenture
- 3 Article Discussion on Leadership, Innovation, and Startup Success
- 4 Startup & Security News You Need to Know
- 4.1 Lessons Learned: Positioning & Messaging
Startup Security Weekly #66
Recorded December 15, 2017 at G-Unit Studios in Rhode Island!
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Article Discussion on Leadership, Innovation, and Startup Success
The Code of Hammurabi: The Best Rule To Manage Risk
- Consider these in the context of security; how complex are the rules and regulations?
- Three key concepts: reciprocity, accountability, and incentives
- Note the ‘asymmetric incentives’ that encourage risk but overlook subsequent mistakes
- Aside: this requires us to understand the problem we’re trying to solve to align everyone’s interests
Creating Defining Moments for Your Customers
- Do you invest in making unhappy customers happier, or elevating the already happy?
- Are we creating defining moments to change people’s lives or build lifelong customers?
- Four elements for positive moments: elevation, insight, pride, and connection
Even Senior Executives Need a Side Hustle
- Five reasons include learning, building your network, and income
- Consider the benefit of gaining new insights and perceptions, too
- Imagine learning to sell, market, or otherwise grow your brand?
Ditch Your Lame PowerPoint And Try These Apps Instead
- Interesting to note the evolution of FiftyThree
- How often are you communicating visually within your team?
- Paper (for making), Paste (for showing) — if nothing else, it’s clever!
- Paul's Comments: A friend of mine suggested this site: https://www.readingthepictures.org many of the pictures are political in nature, but each image has an explanation of the message and why it's so powerful. I say, study this, and use Powerpoint with images and skip the complicated crap like Prezi and others.
Develop an Internal Communications Plan to Avoid Pitfalls
- Internal communication is a universal challenge (not just for startups)
- What are the defined communication channels? Is that clear (and do they work)?
- How do you handle accountability in internal communication?
- Get information to decisions makers quickly, encourage accountability, and clarify the process for everyone
Startup & Security News You Need to Know
Lessons Learned: Positioning & Messaging
We recently got a solicitation for the following product:
"World's Coziest Hi-Fi Headphones"
Picture this: It’s 5:30 AM...you’re finishing your last sip of coffee in anticipation of your morning run. As you open the door to the world outside, you’re immediately slapped across the face with a brutal reminder that it’s winter and cold outside! Your clothes are going to keep your body warm, but how are you going to listen to your favorite running tracks without suffering the pain of frost-bitten ears? We have two words for you – (Product)! We created the world's most comfortable hi-fi winterproof headphones. Given the upcoming cold weather, we felt your readers might be interested in learning more about (Product). Our crowdfunding campaign is live on Indiegogo, and we have a press kit we'd be happy to send your way if you think this is a good fit.
- The problem - Its not really a problem. I have wireless earbuds that don't fall out, no cable mess to deal with, and I wear them under my winter hat (or other winter such garments) and its awesome.
- At the price point under $500, there is no way they are Hi-Fi. Sub-$500 headphones are pretty much similar in sound quality. Above $500 you start to get a sound stage, and $1200 and over you get an amazing sound stage and ability to reproduce sounds that will change your life.
- These headphones will not change my life
There’s an implosion of early-stage VC funding, and no one’s talking about it
- VCs are investing more money into later stages (less risk)
- Citing it as a three-year trend (to dismiss criticism) is interesting; it’s a signal of the shift of funding overall
- It does suggest that VCs are looking to find their category kings; it does mean more changes to come
Atos Makes $5 Billion Offer to Buy Gemalto
- “Atos Chief Executive Thierry Breton said Monday that an incentive for a deal was Gemalto’s cybersecurity business—an increasingly important area for companies and governments threatened by costly cyberattacks.”
Simility raised $17.5M Series B
- “Simility is a cloud-based adaptive fraud prevention platform that combines machine learning with human analysis to detect fraudsters evolving tactics.”
- $22.5M raised over 3 rounds since 2015
Upstream raised $9M Series A
- “Upstream is a cyber security platform that uses big data and machine learning technology to provide security alerts for the automotive industry.”
- $11M raised over 2 rounds since Jun 2017 - starting with a $2M seed round
ShieldX Raised $25M Series B
- “ShieldX develops and provides multi-cloud security platform to protect organizations against cyber threats.”
- $34M over 2 rounds - both in 2017
Menlo Security raised $40M Series C
- “Menlo Security develops a cloud-based security isolation software for eliminating malware and phishing attacks in enterprises and organizations.”
- $85M in funding over four rounds including a $10.5M Series A in 2014 and $25M series B in 2015