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Startup Security Weekly #66

Recorded December 15, 2017 at G-Unit Studios in Rhode Island!


  • Paul Asadoorian
    Embedded device security researcher, security podcaster, and CEO of Active Countermeasures .
  • Michael Santarcangelo
    Founder of Security Catalyst, author of Into the Breach, and creator of the Straight Talk Framework.
  • Announcements

    • Go to and use the code SS30 to try it FREE for 7 days, and receive 30% off your monthly memebership for the lifetime of your active subscription. To learn more about ITPROTV's team solution, sign up for a free demo of their supervisor portal.

    Interview: Accenture

    Lisa O'Connor from Accenture
    Tom Parker from Accenture

    Article Discussion on Leadership, Innovation, and Startup Success

    The Code of Hammurabi: The Best Rule To Manage Risk

    • Consider these in the context of security; how complex are the rules and regulations?
    • Three key concepts: reciprocity, accountability, and incentives
    • Note the ‘asymmetric incentives’ that encourage risk but overlook subsequent mistakes
    • Aside: this requires us to understand the problem we’re trying to solve to align everyone’s interests

    Creating Defining Moments for Your Customers

    • Do you invest in making unhappy customers happier, or elevating the already happy?
    • Are we creating defining moments to change people’s lives or build lifelong customers?
    • Four elements for positive moments: elevation, insight, pride, and connection

    Even Senior Executives Need a Side Hustle

    • Five reasons include learning, building your network, and income
    • Consider the benefit of gaining new insights and perceptions, too
    • Imagine learning to sell, market, or otherwise grow your brand?

    Ditch Your Lame PowerPoint And Try These Apps Instead

    • Interesting to note the evolution of FiftyThree
    • How often are you communicating visually within your team?
    • Paper (for making), Paste (for showing) — if nothing else, it’s clever!
    • Paul's Comments: A friend of mine suggested this site: many of the pictures are political in nature, but each image has an explanation of the message and why it's so powerful. I say, study this, and use Powerpoint with images and skip the complicated crap like Prezi and others.

    Develop an Internal Communications Plan to Avoid Pitfalls

    • Internal communication is a universal challenge (not just for startups)
    • What are the defined communication channels? Is that clear (and do they work)?
    • How do you handle accountability in internal communication?
    • Get information to decisions makers quickly, encourage accountability, and clarify the process for everyone

    Startup & Security News You Need to Know

    Lessons Learned: Positioning & Messaging

    We recently got a solicitation for the following product:

    "World's Coziest Hi-Fi Headphones"

    Picture this: It’s 5:30’re finishing your last sip of coffee in anticipation of your morning run. As you open the door to the world outside, you’re immediately slapped across the face with a brutal reminder that it’s winter and cold outside! Your clothes are going to keep your body warm, but how are you going to listen to your favorite running tracks without suffering the pain of frost-bitten ears? We have two words for you – (Product)! We created the world's most comfortable hi-fi winterproof headphones. Given the upcoming cold weather, we felt your readers might be interested in learning more about (Product). Our crowdfunding campaign is live on Indiegogo, and we have a press kit we'd be happy to send your way if you think this is a good fit.

    • The problem - Its not really a problem. I have wireless earbuds that don't fall out, no cable mess to deal with, and I wear them under my winter hat (or other winter such garments) and its awesome.
    • At the price point under $500, there is no way they are Hi-Fi. Sub-$500 headphones are pretty much similar in sound quality. Above $500 you start to get a sound stage, and $1200 and over you get an amazing sound stage and ability to reproduce sounds that will change your life.
    • These headphones will not change my life

    There’s an implosion of early-stage VC funding, and no one’s talking about it

    • VCs are investing more money into later stages (less risk)
    • Citing it as a three-year trend (to dismiss criticism) is interesting; it’s a signal of the shift of funding overall
    • It does suggest that VCs are looking to find their category kings; it does mean more changes to come

    Atos Makes $5 Billion Offer to Buy Gemalto

    Simility raised $17.5M Series B

    Upstream raised $9M Series A

    ShieldX Raised $25M Series B

    Menlo Security raised $40M Series C

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