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  1. What was "The Goal" when you set out to write this book?
  2. Who should read this book?
  3. Do you have to read the Pheonix Project first?
  4. Should you read The Pheonix Project first?
  5. Why is it called The Unicorn Project?
  6. What (and who) were your inspirations for the Maxine character?
  7. What are the 5 ideals?
  8. What are the 3 horizons?
  9. I got Lord of the Rings, Star Wars, and Star Trek references, did I miss any?


  1. Was Eric behind Maxine's re-assignment to the Pheonix project as part of a plan to save the company?
  2. Is Eric even real or is he like a force ghost in Star Wars?
  3. Had you considered Maxine running over Sarah with her car rather than having lunch with her?
  4. In the next book can you have Brent, Maxine, Cranky Dave, Tom and Kurt leave to create their own startup?
  5. The concept of the rebellion was awesome, what advice do you have for others staging a rebellion?
  6. Why do the rebellion members stay, why not just leave and find another gig?
  7. Did Steve and Sarah have an affair?
  8. Is Kumquat an actual product?