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Business Security Weekly #88

Recorded June 11, 2018 at G-Unit Studios in Rhode Island!


  • Paul Asadoorian
    Embedded device security researcher, security podcaster, and CEO of Active Countermeasures .
  • Matt Alderman
    CEO at Security Weekly, Strategic Advisor, and Wizard of Entrepreneurship
  • Announcements

    • Check out our On-Demand material! Some of our previously recorded webcasts are now available On-Demand at:
    • Ticket Sales are open for Social Engineering RI Conference. Saturday, June 6th at Salve Regina University in Newport RI. Go to - to register! We are giving away 2 tickets to this conference. Please send your best meme of Paul and Larry to
    • How do you feel about User and Entity Behavior Analytics? What about your SIEM? Check out Logrhythm's webcast on June 14th at 3:00pm-4:00pm.

    Interview: Masha Sedova, Elevate Security

    Masha Sedova
    is the co-founder of Elevate Security.
    Masha Sedova is an industry-recognized people-security expert, speaker and trainer focused on engaging people to be key elements of secure organizations. She is the co-founder of Elevate Security delivering the first human-centric security platform that leverages behavioral-science to transform employees into security superhumans. Before Elevate, Masha Sedova was a security executive at Salesforce where she built and led the security engagement team focused on improving the security mindset of employees, partners and customers. In addition, Masha has been a member of the Board of Directors for the National Cyber Security Alliance and regular presenter at conferences such as Blackhat, RSA, ISSA, Enigma and SANS.

    • Shaping security culture - How do we as leaders influence the culture of security to prevent and handle breaches?
    • What are the priority behaviors?
    • How do we simulate going through a breach?
    • What is the true cost of a breach?
      • The interruptions
      • Morale
      • Caring about your customers enough to protect their information

    Article Discussion on Leadership, Communication, and Innovation

    Research: Do People Really Get Promoted to Their Level of Incompetence?

    • - The Peter Principle, laid out in a 1969 book by Dr. Laurence J. Peter, describes the following paradox: if organizations promote the best people at their current jobs, then organizations will inevitably promote people until they’re no longer good at their jobs. In other words, organizations manage careers so that everyone “rises to the level of their incompetence.”

    Senior Executives Get More Sleep Than Everyone Else

    • - Either senior executives, with the help of assistants and hard-working middle managers, do less and take more time for sleep. Or senior executives have had the wisdom and discipline throughout their career to get enough sleep and thereby maintain a high performance level without burning out.

    The Changing Face of B2B Marketing

    The Best Mentors Ask These 8 Questions

    Storytelling for B2B startups: Avoiding ‘buzzword bingo’ to make your wonky enterprise company worth talking about

    Tracking Security Innovation

    Fortinet acquired Bradford Networks (undisclosed)

    • “Bradford Networks provides security automation and orchestration solutions for financials, hospitality, entertainment, education and retail sectors.”
    • Bradford took on roughly $6M in funding over three equity rounds
    • Fortinet is a provider of network security appliances and unified threat management solutions.
    • Fortinet IPO was Nov 2009

    Qualys acquired Second Front Systems (undisclosed)

    CounterTack acquired GoSecure (undisclosed)

    Panorays raised $5M in an unattributed round

    OneLogin raised $22.5M Series C

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