SSWEpisode64

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Startup Security Weekly #64

Recorded December 1, 2017 at G-Unit Studios in Rhode Island!

Hosts

  • Paul Asadoorian
    Embedded device security researcher, security podcaster, and CEO of Active Countermeasures .
  • Michael Santarcangelo
    Founder of Security Catalyst, author of Into the Breach, and creator of the Straight Talk Framework.
  • Announcements

    Go to itpro.tv/startupsecurity and use the code SS30 to try it FREE for 7 days, and receive 30% off your monthly memebership for the lifetime of your active subscription. To learn more about ITPROTV's team solution, sign up for a free demo of their supervisor portal.

    Interview: Zach Schlumpf, IOActive

    Zach Schlumpf
    Recruiting Coordinator at IOActive, Army Veteran, former Red Teamer, and volunteer with Seattle Locksport

    Interview: Zach Schlumpf, IOActive

    Zach Schlumpf
    Recruiting Coordinator at IOActive, Army Veteran, former Red Teamer, and volunteer with Seattle Locksport


    Article Discussion on Leadership, Innovation, and Startup Success

    How A Former Accenture CEO Turned A Failing Leadership Into Growth

    https://chiefexecutive.net/how-a-former-accenture-ceo-turned-a-failing-leadership-into-growth/

    • Note the importance of impact (in that his efforts delivered a negative impact)
    • The role of neuroscience is important; more so for security professionals
    • Put your people first. Always.

    How to Win an Argument

    https://stevekeating.me/2017/10/29/how-to-win-an-argument/

    • ‘’Arguing with someone to prove your point simply proves you lacked the communication skills to help someone else see things your way…willingly.’’
    • Listen carefully, speak purposefully (or as Michael suggests engage in Straight Talk)
    • Leave the snide comments, passive-aggressive approaches, and cheap shots out of it

    The Science Behind Word-of-Mouth Recommendations

    https://insight.kellogg.northwestern.edu/article/why-we-share-opinions-and-word-of-mouth-marketing

    • Word-of-mouth is powerful for startups, vendors… and even enterprise security teams
    • “…people’s consumption behavior can be motivated by a desire to offset threats to their sense of self.”
    • “… A need for control can lead people to shift from sharing opinions to giving advice.”

    Four Secrets for Turning Insight into Execution

    https://www.strategy-business.com/blog/Four-Secrets-for-Turning-Insight-into-Execution

    • The fragility of new insights (science FTW)
    • Keep reactivating the connections until the new neural pathways are formed
    • We are overwhelmed with noise
    • Use four habits: document in real-time, manage attention ruthlessly, questions reactivate the ahas, notice the deadlines (accountability)

    How to Avoid the Yes Dilemma That Can Kill Your Business

    https://www.inc.com/magazine/201711/jason-fried/trade-offs-decisions.html

    • Beware of the “also/or” situations
    • Too much yes creates too much complexity; good ideas combine to make one big bad idea
    • “By forcing a tradeoff on every new "yes," you corner yourself into considering the value of something.”

    Startup & Security News You Need to Know

    McAfee acquired Skyhigh Networks for undisclosed terms

    Barracuda acquired for $1.6B

    Pwnie Express raised $8M Series C (or equity?)

    ReversingLabs raised $25M Series A

    Bitdefender takes on Private Equity and a $600M valuation


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